Business strategy consultant
Small businesses make up nearly every corner of the American economy. They generate jobs, drive innovation, and keep local communities alive. Yet many owners struggle to connect long-term vision with day-to-day execution, leaving potential untapped.
Our client’s EB-2 NIW for small business growth addressed this need directly. Through a framework designed to steady foundations, sharpen fundamentals, and bring leadership into alignment, she created an approach to help enterprises grow stronger and more resilient. The goal is simple yet far-reaching: develop businesses that create opportunity for people, fuel regional economies, and build confidence to compete on a larger stage.
On August 19, 2025, U.S. Citizenship and Immigration Services (USCIS) approved the client’s Employment-Based Second Preference National Interest Waiver (EB-2 NIW) petition, following coordinated representation by Colombo & Hurd in which Attorney Allison McVey led the initial filing team and Attorney Krystal Sanchez directed the firm’s Request for Evidence (RFE) Response Team.

Recognizing Leadership with Measurable Impact
At the core of our client’s career is a commitment to helping organizations thrive. Over more than eighteen years, she has built and scaled successful ventures, introduced new business concepts, and led companies through significant growth, including revenue increases of more than 600 percent.
Her contributions have earned national recognition through some of Canada’s most respected awards for female entrepreneurs and business leaders. These honors reflect the impact of her leadership as well as the originality of her business strategies.
Now, through her proprietary methodology, she is positioned to extend this impact to small and medium-sized businesses in the United States. By equipping enterprises with tailored strategies to strengthen leadership, align operations, and foster resilience, her work will generate economic growth, create jobs, and build capacity for innovation across industries. Drawing from Attorney Sanchez’s perspective, “What stood out to me about her profile was both the incredible growth numbers she achieved and the consistency of her nearly two decades’ leadership. She built and scaled companies, earned national awards, and proved that her strategies could work anywhere. I knew those qualities made her a strong candidate for the EB-2 NIW.”
Demonstrating the National Reach of Small Business Growth
The RFE in this case raised a central question: could the client’s work with small and medium-sized businesses truly be shown to have national importance? While the Petition presented detailed plans, expert support, and strong evidence, the adjudicator suggested the endeavor was tied too closely to her individual employment rather than the broader impact she sought to deliver.
This distinction mattered. The endeavor was never about a single role; it was about scaling a methodology designed to improve business resilience across industries and regions. By conflating employment with endeavor, USCIS risked missing how the work aligned with national priorities such as job creation, innovation, and competitiveness.
The challenge, then, was to demonstrate that an EB-2 NIW for small business growth represented personal advancement and a clear benefit to the nation. As emphasized by Attorney Sanchez, “the key challenge was making USCIS see the endeavor as bigger than a single job title. The case required reframing the client’s work so that adjudicators understood it as a national initiative to build resilient businesses, not just a continuation of her own career.”
Similar issues have arisen in other cases, such as our EB-1A case study on how a coach’s vision for inclusive sports demonstrated extraordinary ability, where USCIS also questioned whether the endeavor was distinct from the employment itself.
Reframing Employment into National Endeavor
Our response set out to close the gap between how USCIS evaluated the case and what the evidence showed:
We began first with clarifying national importance by drawing on authoritative data to underscore the role of small and medium-sized enterprises in driving employment, sustaining communities, and fueling innovation across the United States. From there, we separated the endeavor from employment and made clear that employment was only the means of delivery while the true subject of the petition was the replicable framework for business resilience she had developed. To prove her readiness, we highlighted her awards, past achievements, and a detailed business plan that projected hiring, investment, and growth in U.S. Opportunity Zones. Finally, we added independent validation through expert letters from economists and industry leaders who confirmed both the originality of her methodology and its potential to strengthen America’s economy.
By structuring the response in this way, we turned the RFE into an opportunity to highlight the strengths of the case and show clearly how the endeavor serves the national interest. Reflecting on the strategy for the response, Attorney Sanchez explained, “I centered the methodology and supported it with hard evidence, expert letters, and a clear plan to operate in the U.S., and that combination helped USCIS see we weren’t describing a position, we were advancing a nationwide effort.”
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EB-2 NIW Approval: Establishing the National Value of a Vision
Through this reframing, the evidence demonstrated that the endeavor reached far beyond a single role and carried benefits that aligned with national interests.
USCIS approved the EB-2 NIW for small business growth, affirming both the significance of the endeavor and the client’s ability to carry it forward. The decision validated years of achievement and cleared the way for contributions that will help U.S. enterprises grow stronger, create jobs, and adapt with resilience. In outlining the result of the case, Attorney Sanchez clarified that, “this approval meant a lot to me because it wasn’t just a success for one client. It showed that entrepreneurs who dedicate their careers to lifting small businesses can be recognized as advancing the national interest. I believe this decision opens the door for others who share that vision.”
Building Resilience into the Fabric of U.S. Business
With approval secured, the next chapter turns vision into action. Plans include establishing a dedicated office in Charlotte, North Carolina, launching consulting services built on the FFA Methodology, and forming partnerships with local businesses, associations, universities, and government agencies.
Key Takeaway: The EB-2 NIW affirms the promise of future contributions that create opportunity, nurture resilience, and strengthen America’s business economy.
If you’d like to explore whether an EB-2 NIW could support your own vision, we offer a free evaluation here.
“To me, this case really reflects the spirit of the EB-2 NIW. It’s about welcoming people whose ideas and efforts create opportunity for many. I’m excited to see my client bring her methodology to U.S. businesses and help resilience become part of the way we grow our economy.”


